VALERIO
LI

Valerio Li
in X @
CMO @ AInfinity · 15+ Years Luxury × Web3 × AI · Shanghai

Hi, I'm Valerio — a marketing & communications leader with 15+ years across luxury retail, digital transformation, and Web3. I've been General Manager at YOOX NET-A-PORTER and Head of Digital at LVMH / Loewe, and most recently CMO at Infini — scaling a Web3 Pay-Fi brand from zero to 50,000+ users across APAC and LATAM.

Today I'm CMO at AInfinity — an AI-native content & learning platform built on one idea: every interaction should help you understand AI better, use it better, and grow.

A multilingual storyteller (Mandarin · English · Italian), I build narratives that travel across cultures — and on the side I vibe code, write sci-fi, and teach AI on YouTube.

TRACK RECORD // AINFINITY/ INFINI/ REVA CAPITAL/ LVMH FASHION GROUP/ YOOX NET-A-PORTER/ FERRAGAMO
SELECTED WORK•LUXURY & WEB3•BRAND & GROWTH•GTM & COMMS• SELECTED WORK•LUXURY & WEB3•BRAND & GROWTH•GTM & COMMS•
2026 — NOW
AI · BRAND · GROWTH · GTM
AInfinity
Chief Marketing Officer
Building the brand and growth engine for an AI-native content & learning platform — turning every interaction into learning, capability, and growth. Mission: make AI accessible, useful, and valuable for everyone.
VISIT SITE ↗
2024 — 2025
WEB3 · PAY-FI · CRISIS COMMS
Infini
Chief Marketing Officer
Built and scaled a Web3 Pay-Fi brand from zero to 50,000+ users across APAC & LATAM. Created the global "Pay-Fi" narrative across English, Mandarin & Spanish, and led crisis comms for a $50M breach — coordinating disclosures and third-party verification to 90% fund recovery and restored trust. Brand spans Infini Virtual Accounts, the Pro Card (USD & HKD), and a stablecoin-native Financial OS for cross-border SMBs and global teams.
FEATURED IN: CoinDesk · Cointelegraph · BlockBeats · Odaily · TechFlow · Foresight · PANews
DETAILS ↗
2022 — 2024
CRYPTO · DEFI · TOKENOMICS
Reva Capital
Crypto Infrastructure & Market Strategy Advisor
Managed a multi-vertical portfolio across DeFi, NFT, and protocol layers. Produced trend research and investment memos, and advised early-stage founders on token design, ecosystem positioning, and GTM.
DETAILS ↗
2020 — 2022
LUXURY · E-COMMERCE · OMNICHANNEL
LVMH Fashion Group
Head of Digital & Omnichannel
Built Loewe's digital business from 0 to $30M USD revenue in Year 1 — the highest EBITDA across the group. Owned omnichannel delivery across Tmall Luxury Pavilion, Mini Program, CRM, and WeChat retail.
DETAILS ↗
2016 — 2019
GM · P&L · LUXURY E-COM
YOOX NET-A-PORTER
Retail Manager / General Manager
Full P&L ownership across operations, brand comms, and product. Reversed an underperforming market to #1 within 12 months, and launched a 120+ Italian-brands campaign with the Italian Government Agency.
DETAILS ↗
EARLIER // Alibaba Group (Glamour Sales) — E-commerce Manager · 2015–2016 Salvatore Ferragamo — Buyer · 2012–2015 United Outlet (Italy) — Purchasing Manager & EA to CEO · 2009–2012
IN THE FIELD•KEYNOTES•BRANDS•EVENTS• IN THE FIELD•KEYNOTES•BRANDS•EVENTS•
In the Field

Photos rotate on their own. Hover the INFINI tile to play the film.

Valerio Li at a YOOX NET-A-PORTER royal visit with King Charles III and Queen Camilla YOOX NET-A-PORTER brand signage
YOOX NET-A-PORTER
Valerio Li with the team at an Italy trade collaboration event World Artificial Intelligence Conference 2018, Shanghai
On Stage
INFINI · Pay-Fi
► Hover
LVMH Fashion Group 'United with Love, Shine with Pride' stage — Annual Dinner 2021 LVMH Fashion Group annual gala, Shanghai LVMH Fashion Group Annual Dinner 2021 signature cocktails Valerio Li with colleagues at the LVMH Fashion Group Annual Dinner 2021
LVMH Fashion Group
Richemont gala evening with colleagues Richemont gala ballroom Richemont gala celebration toast
Richemont
Valerio Li with colleagues at a YOOX 'Shop like an Italian' activation YOOX 'Shop like an Italian' campaign installation
On the Ground
VIBE CODING•EXPERIMENTS•PROTOTYPES•BUILT WITH AI• VIBE CODING•EXPERIMENTS•PROTOTYPES•BUILT WITH AI•
VIBE
CODING

Rapid prototypes and AI-built tools — ideas shipped in a single sitting. Click a live one to open it.

AI_TOPIC_DIRECTOR
AI content topic selection
LIVE↗
KOL_RADAR
AI creator radar — auto-tracks AI KOLs on Douyin & Bilibili, transcribes & summarizes videos, snapshots metrics, and mines comments for topic signals.
DEMO↗
CVUNICORN
Turns a résumé into a hosted, AI-generated one-page career site in ~60 seconds — edit every field, then publish a real recruiter URL.
LIVE↗
STAR_ATLAS
A navigable 3D galaxy of 2,000+ years of mathematics — 156 theorem "stars", 179 lineage links, and 7 interactive math studios. Three.js + GLSL.
LIVE↗
AI_CONTENT_CRAWLER
AI-creator ingestion workflows — pulls and enriches Bilibili, Douyin & Feishu Base data for content research.
CODE↗
AINFINITY_SOCIAL
Social automation pipeline — discovers trends, scores brand fit, drafts platform-native posts, gates approvals, schedules via Blotato, and feeds analytics back into topic selection.
CODE↗
AGENT_LAB
Agentic experiments
SOON
WRITINGS•WEB3 & PAY-FI•NOTES ON AI•MARKET STRUCTURE• WRITINGS•WEB3 & PAY-FI•NOTES ON AI•MARKET STRUCTURE•
Writings
VIEW ALL ↗
PAY-FI2025
The 2025 Imperative: Stablecoin Payment Acquiring & the Rise of Pay-Fi
INFINI VIEW
PAYMENTS2025
The Paradigm Shift of Payment Giants: Visa & Mastercard's Stablecoin Strategy
INFINI VIEW
AI2025
The Genesis Coupling of AI and Crypto
INFINI VIEW
AI · WEB32025
Intent Dawn: A New Economy for AI Agents in Web3
INFINI GLOBAL
FINTECH2025
Compliant Privacy: The Key to Next-Generation Crypto Payment Networks
INFINI VIEW
MARKETS2025
Money at Formula 1 Speed: Stablecoins and the Future of Finance
REVA CAPITAL
Fiction · Sci-Fi

0xVava

"Decentralization will destroy the world. Then a brand new magic world is reborn."

Speculative fiction at the edge of crypto, AI, and the human mind — published on Paragraph.

Poinciana Enigma Deja Vu Insomnia Implicator
Read on Paragraph ↗
YouTube · AI Education

@rio-english

Learn English with AI. A channel teaching English through AIGC video — making language learning interactive, visual, and powered by generative AI.

On-brand with AInfinity's mission: turning AI into something everyone can learn from.

Watch on YouTube ↗
X · In Real Time

@Valerioli86

Live notes from the frontier — stablecoins & Pay-Fi, Agent AI, market structure, and the building of Infini and AInfinity.

Where the work-in-progress and the hot takes land first.

Follow on X ↗
From luxury houses to Web3 to AI — I work where marketing, technology, and business meet, building narratives that travel across cultures and treating AI as a multiplier of human judgment and creativity.
Strategic GTM (Web2 + Web3) Multilingual Content Strategy Crisis Comms & Reputation Token Ecosystem Narrative Community & Ambassadors KOL / KOC Relations Media Relations

The short version

I started in Italian fashion (Ferragamo, United Outlet), led luxury e-commerce and omnichannel at YOOX NET-A-PORTER and LVMH / Loewe, then moved into Web3 — advising at Reva Capital and running global brand and growth at Infini. Now I'm building brand at AInfinity. Throughout: multilingual storytelling, data-driven growth, and audiences across APAC and LATAM.

  • NowCMO, AInfinity
  • Experience15+ years
  • BasedShanghai, China
  • EducationSISU — Italian Lang. & Lit.
  • LanguagesMandarin · English · Italian
  • AlsoSci-fi author · AI educator